Advertising

COVER RATES
Cover 2 25% premium on space cost (must be a spread ad unit)
Cover 3 10% premium on space cost
Cover 4 50% premium on space cost

STANDARD ADVERTISING UNIT SIZES
Full Page Spread Bleed 17" x 10.75"
Full Page Spread Non-Bleed 15.75" x 10"
Full Page (live area) 7.875" x 10"
Full Page Bleed 8.625" x 10.75"
1/2 Page Horizontal Bleed 8.625" x 5"
1/2 Page Horizontal Non-Bleed 7.875" x 4.625"
1/2 Page Vertical Bleed 4.187" x 10.75"
1/2 Page Vertical Non-Bleed 3.616" x 10"
1/3 Page Vertical Non-Bleed 2.416" x 10"
1/4 Page Non-Bleed 3.616" x 4.625"

INSERTS

  • The insert rate is the black & white earned rate times number of insert pages. Tip-in charge is $650.
  • Minimum acceptable paper weight is 75# coated text stock; maximum is 100# coated text stock.
  • Inserts must not be coated with aqueous or UV coatings. Wax-free varnishes are permitted.
  • Mechanical: Single page inserts should be supplied untrimmed to the exact page size of 8.625" x 10.75".
  • Multiple-page inserts should be supplied folded and ready for binding at the untrimmed size of 8.625" x 10.75". The printer trims to a final size of 8.375" x 10.5".
  • Postcard rate for supplied cards and inserts same as 1-page rate. Tip-in charge of $650 applies.
  • Postcards must accompany a full-page advertisement.
  • Contact art/production director on all inserts:
    Ron Stender (484) 581-1864 rstender@bmctoday.com

DIGITAL FILE REQUIREMENTS

  • Pages should be created as a single unit within the document file and set up at the exact trim size (8" x 10 3/4").
  • Spread ads should be set up as two facing pages.
  • Bleeds must be extended at least 1/8" beyond the trim area.
  • All live matter should be kept at least 3/8" inside the final trim.
  • Press ready PDFs are preferred. Please contact the art director for other acceptable digital file formats. Please note that transparencies should be discarded prior to creating PDFs, as they can produce unreliable results (particularly when originating in Adobe InDesign). If transparencies are being used, please contact the art director.
  • Match print recommended.
  • All ad materials destroyed after 12 months.

OFFSET FILM REQUIREMENTS

  • Film must conform to SWOP standards.
  • Negatives must be right reading, emulsion down.
  • Line screen is 133.
  • All film must have register marks, crop marks, center marks, and color indicated on each piece.
  • Live matter should be kept 3/8" from trim all around, 1/8" bleed on all sides.
  • Cromalins or match print required with all 4/C film.
  • Consult publisher before submitting any other material.
  • All ad materials destroyed after 12 months.
  • Advertiser return request must be in writing.

GENERAL REGULATIONS
Short Rates/Rebates: In the event that the advertiser cancels or changes the contract, advertiser agrees to pay the earned rates for all advertisements published under this contract.

Rate Protection Policy: We reserve the right to change rates upon notice. Contracts may be canceled at the time a change in rates becomes effective without incurring a short rate adjustment, providing the contract rate has been earned up to the date of the cancellation.

Contract Conditions: All advertisements for Practical Dermatology for Pediatrics are accepted and published on the representation that the advertiser/agency is authorized to publish the entire contents and subject matter thereof. The advertiser/agency will defend, indemnify, and hold us harmless from and against any loss, expense, or other liability resulting from claims or suits for libel, violation, or right of privacy or publicity, plagiarism, copyright or trademark infringement, and any other claims or suits that may arise out of publication of such advertisement. We reserve the right to reject or exclude advertising copy which in our opinion is unethical, misleading, unfair, in bad taste, detrimental to the public interest, or otherwise inappropriate or incompatible with the character of Practical Dermatology for Pediatrics. Practical Dermatology for Pediatrics is not liable for delays in delivery and/or non-delivery in the event of acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. Orders accepted under terms of current rate card.

AGENCY COMMISSION
Accredited advertising agencies receive a 15% discount if invoices are paid within 30 days. Production and mechanical charges, including tip-in, are not commissionable..

BINDING METHOD
Saddle Stitch

PUBLISHER
Bryn Mawr Communications

CLOSING DATES

  • Orders due the 5th of the month preceding issue date.
  • Materials due 1 week following ad closing.

MAILING INSTRUCTIONS
Address copy, offset material, and insertion orders to:
Practical Dermatology for Pediatrics
1008 Upper Gulph Rd Suite 200
Wayne, PA 19087

Ship inserts prepaid to:
FRY Communications, Inc.
800 West Church Road
Building 1
Mechanicsburg, PA 17055-3198

WHY BMC?
With a proven track record in medical publishing, the staff of Bryn Mawr Communications is dedicated to publishing the highest-quality, reader-driven, practical publications. By developing strong relationships with key medical thought leaders, our editorial staff keeps the pulse of the specialties we serve. We know what topics interest physicians in the clinic, and we know how to deliver compelling, easy-to-use editorial content. Readers turn to us month after month for up-to-the minute, actionable advice.

We focus on developing eye-catching publications with graphic appeal that rivals that of any consumer publication. Advertisers know that their marketing message stands out in our full-color, eye-pleasing pages. You won't find any ad wells in our books. Our marketing partners know that they get the best value for their marketing dollars in our publications.

MEDIA KIT: FIND OUT ABOUT OUR CUSTOM PUBLISHING CAPABILITIES
For advertising queries, contact
Ali Kinnie, Publisher
akinnie@bmctoday.com
917-589-4160

For production queries, contact
Ron Stender
Director of Art/Production
(484) 581-1864
rstender@bmctoday.com

Please contact Alan Guralnick for further information
Alan Guralnick
Publisher
(484) 581-1832
aguralnick@bmctoday.com

SPECIAL PROJECTS/REPRINTS
Bryn Mawr Communications will help you expand your marketing efforts with exclusive, high-impact, special projects, such as supplements, newsletters, and web opportunities. Our staff will work with you to create unique vehicles featuring the superb editorial quality and excellent graphic design you and readers have come to expect. Remember, supplements, newsletters, and reprints are a great way to help your sales force gain entrée into physicians’ offices. And they reiterate your message long after the rep has gone.

With years of experience developing successful special projects for a number of leading pharmaceutical companies, our staff will work with you every step of the way from developing concepts to devising targeted editorial content and designing the finished project.

SUPPLEMENTS
Single-sponsor supplements allow you to extend your marketing message to your target audience. Educational, practical supplements capture reader interest and ensure that your message reaches practitioners in the clinic. Our talented editorial staff will work with top medical thought-leaders to produce a comprehensive, reliable, useful publication readers will turn to again and again.

You supply the ideas, and we'll do all the work. For more information, contact Alan Guralnick.

REPRINTS
Think your target audience will benefit by reading an article in Practical Dermatology? Let us know, and we'll reproduce high quality, attractive, and durable reprints that your sales force can distribute to physicians in the field.

NEWSLETTERS
Trying to reach a specific group of practitioners? Why not sponsor an educational newsletter? Delivered right to the mailboxes of care providers, newsletters are a perfect way to quickly and effectively deliver valuable information to your audience. Count on Bryn Mawr Communications to handle every detail from concept to production to producing a finished product that is practical, professional, and sure to attract attention.

MINI-PUBLICATIONS
When you're trying to reach an underserved specialty, count on us to help you launch a mini-publication to reach that market. Our staff has the knowledge and experience to develop a successful publication for any market. Let us tell you how we can help.

WEB OPPORTUNITIES
From educational patient hand-outs and valuable practice management tools to dynamic web-presentations, Bryn Mawr Communications will use the Web to deliver practical content to physicians in the field. Find out how you can reach care providers on the Web through exclusive sponsorships.

EDUCATIONAL SYMPOSIA
Our staff can work with top doctors and practice consultants across the country to help you plan and implement a successful educational meeting. From regional workshops to national conferences, we'll handle every facet of organization and marketing.

For more information, contact us at (484) 581-1832.