Advertising

COVER RATES
Cover 2 25% premium on space cost (must be a spread ad unit)
Cover 3 10% premium on space cost
Cover 4 50% premium on space cost

STANDARD ADVERTISING UNIT SIZES
Page Spread Bleed 16 1/2" x 11"
Page (live area) 7" x 10"
Page Bleed 8 1/4" x 11"
2/3 Page Vertical 4 1/4" x 10"
2/3 Page Vertical Bleed 5 1/8" x 11"
1/2 Page Horizontal 7" x 4 7/8"
1/2 Page Horizontal Bleed 8 1/2" x 5 5/8"
1/2 Page Island 4 1/2" x 7 1/2"
1/2 Page Vertical 3 3/8" x 10"
1/2 Page Vertical Bleed 4 1/8" x 11"
1/3 Page Vertical 2 1/8" x 10"
1/3 Page Vertical Bleed 2 3/4" x 11"
1/4 Page 3 3/8" x 4 7/8"

INSERTS

DIGITAL FILE REQUIREMENTS

OFFSET FILM REQUIREMENTS

GENERAL REGULATIONS
Short Rates/Rebates: In the event that the advertiser cancels or changes the contract, advertiser agrees to pay the earned rates for all advertisements published under this contract.

Rate Protection Policy: We reserve the right to change rates upon notice. Contracts may be canceled at the time a change in rates becomes effective without incurring a short rate adjustment, providing the contract rate has been earned up to the date of the cancellation.

Contract Conditions: All advertisements for Practical Dermatology for Physician Assistants are accepted and published on the representation that the advertiser/agency is authorized to publish the entire contents and subject matter thereof. The advertiser/agency will defend, indemnify, and hold us harmless from and against any loss, expense, or other liability resulting from claims or suits for libel, violation, or right of privacy or publicity, plagiarism, copyright or trademark infringement, and any other claims or suits that may arise out of publication of such advertisement. We reserve the right to reject or exclude advertising copy which in our opinion is unethical, misleading, unfair, in bad taste, detrimental to the public interest, or otherwise inappropriate or incompatible with the character of Practical Dermatology for Physician Assistants. Practical Dermatology for Physician Assistants is not liable for delays in delivery and/or non-delivery in the event of acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. Orders accepted under terms of current rate card.

AGENCY COMMISSION
Agency commission is 15%.

BINDING METHOD
Saddle Stitch

PUBLISHER
Bryn Mawr Communications

CLOSING DATES

MAILING INSTRUCTIONS
Address copy, offset material, and insertion orders to:
Practical Dermatology for Physician Assistants
1008 Upper Gulph Rd Suite 200
Wayne, PA 19087

Ship inserts prepaid to:
FRY Communications, Inc.
800 West Church Road
Building 1
Mechanicsburg, PA 17055-3198



WHY BMC?
With a proven track record in medical publishing, the staff of Bryn Mawr Communications is dedicated to publishing the highest-quality, reader-driven, practical publications. By developing strong relationships with key medical thought leaders, our editorial staff keeps the pulse of the specialties we serve. We know what topics interest physicians in the clinic, and we know how to deliver compelling, easy-to-use editorial content. Readers turn to us month after month for up-to-the minute, actionable advice.

We focus on developing eye-catching publications with graphic appeal that rivals that of any consumer publication. Advertisers know that their marketing message stands out in our full-color, eye-pleasing pages. You won't find any ad wells in our books. Our marketing partners know that they get the best value for their marketing dollars in our publications.

David Cox
President/Group Publisher
484-581-1814
dcox@bmctoday.com

Tamara Bogetti
Associate Publisher
949-612-8494
tbogetti@bmctoday.com

Jessica Griffith
Account Manager
484-581-1809
jgriffith@bmctoday.com

Gaynor Aemisegger
Account Manager
484-581-1836
gaynor@bmctoday.com

David B. Levine
Sr. Director, Digital Media
201-664-0366
dlevine@bmctody.com

Laura Lint
Multimedia Technologies Director
484-581-1860
llint@bmctoday.com

Stefanie Spinelli
Associate Account Manager
484-581-1830
sspinelli@bmctoday.com



SPECIAL PROJECTS/REPRINTS
SUPPLEMENTS
Cataract & Refractive Surgery Today can furnish a single-sponsored supplement that will be polybagged with a particular issue and mailed to our list of approximately 6,000 retina specialists worldwide. In addition, the supplement will be distributed at Cataract & Refractive Surgery Today’s booth during various conferences and can be housed on our Web site. If desired, sponsors also receive complimentary copies for distribution to their sales force. Supplements are produced under an educational grant; depending on the level of sponsor involvement permitted, we can work with sponsors in selecting the authors and subjects. Proposals or samples of supplements are available upon request.

ADVERTORIALS
Advertorials within Cataract & Refractive Surgery Today allow a sponsor to include an article or series of articles dedicated to the a particular product or technology. The Cataract & Refractive Surgery Today editorial team works with the sponsor and their preferred faculty members to develop the content and layout. Advertorials in Cataract & Refractive Surgery Today are produced under an educational grant from the sponsoring company. Advertorials will be limited to two per issue. Proposals and samples are available upon request.

MEETING/SYMPOSIA MANAGEMENT
Cataract & Refractive Surgery Today can manage your webcast or live symposium from beginning to end, including sending print and e-mail invitations to our subscriber list, content and development, coordination of faculty presentations, and room and hospitality arrangements. Proposals are available upon request.